_hagen-dazs-92.jpg "Häagen-Dazs: \ from one piece carton Video Screenshot Preview")
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⏲ Duration: 1 min 43 sec
✓ Published: 01-Aug-2013
✓ Published: 01-Aug-2013
Description:
We were recently engaged by Goodby Silverstein and Partners to build an Augmented Reality experience that educates consumers on 'tempering', the 2 minute period you should wait till your Haagen-Dazs reaches the ideal soft consistency. Entitled 'Concerto Timer', the app entertains by offering an elegant duet of a violinist and cellist playing a classical music piece while you wait. nnOnce the app is launched the user is directed to point their iPhone at a carton of Haagen Dazs. The phone’s came
We were recently engaged by Goodby Silverstein and Partners to build an Augmented Reality experience that educates consumers on 'tempering', the 2 minute period you should wait till your Haagen-Dazs reaches the ideal soft consistency. Entitled 'Concerto Timer', the app entertains by offering an elegant duet of a violinist and cellist playing a classical music piece while you wait. nnOnce the app is launched the user is directed to point their iPhone at a carton of Haagen Dazs. The phone’s came
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