_sp10-mercurial-film.jpg "SP10 Mercurial Film from nike studs Video Screenshot Preview")
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⏲ Duration: 86 sec
✓ Published: 17-Sep-2011
✓ Published: 17-Sep-2011
Description:
The idea of this film was to deliver the key USP of this new Nike football boot without actually showing it. It introduces the new innovation of retractable studs which adjust to different weather conditions, the inspiration behind this all-weather performance is revealed: the cheetah. The film draws parallel of how the improve grip gives top footballers the edge.nnEdit: Post OfficenProduction: Circus Amsterdam
The idea of this film was to deliver the key USP of this new Nike football boot without actually showing it. It introduces the new innovation of retractable studs which adjust to different weather conditions, the inspiration behind this all-weather performance is revealed: the cheetah. The film draws parallel of how the improve grip gives top footballers the edge.nnEdit: Post OfficenProduction: Circus Amsterdam
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