_tvot-live-2021-local-ott-ctv-ad-trends.jpg "TVOT LIVE! 2021 - Local OTT-CTV Ad Trends from bia streaming Video Screenshot Preview")
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⏲ Duration: 26 min 79 sec
✓ Published: 06-May-2021
✓ Published: 06-May-2021
Description:
https://tvotshow.com - Session Sponsored by Comscore - OTT and particularly the CTV segment of the streaming video market soared during the Covid-19 pandemic in terms of key metrics including viewing time, subscriptions, ad spending and launch of new OTT services and platforms. BIA forecasts OTT ad spending targeting local audiences will rise to $1.2 billion in 2021. This panel examines what’s driving this spending, where it’s coming from, the strategies behind OTT local investments, and whe
https://tvotshow.com - Session Sponsored by Comscore - OTT and particularly the CTV segment of the streaming video market soared during the Covid-19 pandemic in terms of key metrics including viewing time, subscriptions, ad spending and launch of new OTT services and platforms. BIA forecasts OTT ad spending targeting local audiences will rise to $1.2 billion in 2021. This panel examines what’s driving this spending, where it’s coming from, the strategies behind OTT local investments, and whe
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