_gsk-cancer.jpg "GSK. Cancer from gsk connect Video Screenshot Preview")
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⏲ Duration: 75 sec
✓ Published: 18-Oct-2023
✓ Published: 18-Oct-2023
Description:
On the occasion of World Gynecological Cancer Day, GSK and Hearst Group Spain wanted to convey how difficult it is for many women to return to their normal lives after undergoing cancer treatment. We focused on emotions to quickly connect with viewers and to achieve evocative and poetic images. And we capture with color, animation and sound the evolution of the character from a place full of uncertainties to one much brighter and hopeful.nnnScript: GSK, Offbeat EstudionDirection and production:
On the occasion of World Gynecological Cancer Day, GSK and Hearst Group Spain wanted to convey how difficult it is for many women to return to their normal lives after undergoing cancer treatment. We focused on emotions to quickly connect with viewers and to achieve evocative and poetic images. And we capture with color, animation and sound the evolution of the character from a place full of uncertainties to one much brighter and hopeful.nnnScript: GSK, Offbeat EstudionDirection and production:
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