_red-eveready-give-me-red.jpg "Red Eveready: Give Me Red! from subroto Video Screenshot Preview")
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⏲ Duration: 39 sec
✓ Published: 30-Apr-2013
✓ Published: 30-Apr-2013
Description:
1990 was a good year for red.nnMTV was entering India through bootleg tapes and Star TV had just begun swinging its giant satellite searchlight across India. There was more money - and younger people spending it - on new goods like walkmans and discmans. Batteries were no longer destined for “transistor radios”. That was the old Eveready. “The Chosen One for Your Transistor.” nnFor the new Red Eveready, we had to find a way to connect with what would later be called the MTV/Channel V gen
1990 was a good year for red.nnMTV was entering India through bootleg tapes and Star TV had just begun swinging its giant satellite searchlight across India. There was more money - and younger people spending it - on new goods like walkmans and discmans. Batteries were no longer destined for “transistor radios”. That was the old Eveready. “The Chosen One for Your Transistor.” nnFor the new Red Eveready, we had to find a way to connect with what would later be called the MTV/Channel V gen
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