_sagres-preta-chocolate.jpg "Sagres Preta Chocolate from stout Video Screenshot Preview")
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⏲ Duration: 1 min 0 sec
✓ Published: 08-Jun-2011
✓ Published: 08-Jun-2011
Description:
Sagres is Portugal’s leading beer brand. This year, Sagres brewed a new product: Sagres Preta Chocolate, a chocolate flavoured stout beer.nnWithout a TV campaign and very few print materials, Sagres challenged their digital agency to create an online activation for their new product. Using the website as the main promotional tool, Sagres needed to generate a lot of buzz with a new approach.nnGiven this challenge, the agency’s creative team believed that if Sagres made a chocolate beer, the p
Sagres is Portugal’s leading beer brand. This year, Sagres brewed a new product: Sagres Preta Chocolate, a chocolate flavoured stout beer.nnWithout a TV campaign and very few print materials, Sagres challenged their digital agency to create an online activation for their new product. Using the website as the main promotional tool, Sagres needed to generate a lot of buzz with a new approach.nnGiven this challenge, the agency’s creative team believed that if Sagres made a chocolate beer, the p
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